WW


JEANius Stations _ located within Innovation Incubators



In 1961, when Jean Nidetch called six of her close friends to support her with the diet she had embarked on 
(and hated), she introduced what has remained a key differentiator for WW: Talking. Together. In a few short
years, she created a worldwide community of purpose…and established a philosophy that still resonates:
“A healthy body results from a healthy lifestyle—which means mental, emotional, and physical health.”
From concept through execution and training, this project was conceived to uphold Jean's intentions. 
5 locations throughout the US and Canada. To eliminate technology as a barrier and point of frustration for our community, we created a desirable, high-tech, high-touch experience within our centers. We utilized technology
to enhance and amplify the 5Es for a meaningful human experience—which enabled the WW Innovation team
to create + share the positive contagion throughout our Innovation Incubators and ultimately across the country.

Strategic Positioning & Naming | Physical Space and Furniture Design | JEANius' Branding: Graphics, Attire, 

Communication Tone | Enrollment and Training | Cross-Functional Collaboration with Technology and Product Teams