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MEfest
MEfest
Conceived and executed an 'experiment' designed for learning to an all-day Beyond The Scale immersive experience
in Minneapolis. 650 guests from specific segments: current, lapsed, never, online, at work and Service Providers.
To measure engagement, each attendee was given $100 in “MEmoney” that could be used to purchase anything
from services like acupuncture and massage to products like essential oils and ME merchandise.
in Minneapolis. 650 guests from specific segments: current, lapsed, never, online, at work and Service Providers.
To measure engagement, each attendee was given $100 in “MEmoney” that could be used to purchase anything
from services like acupuncture and massage to products like essential oils and ME merchandise.
MEfest succeeded in evoking transformative shifts, and gave guests a welcome opportunity to discover new services, tools, techniques and products that support their holistic wellbeing, in the context of an inspiring
group experience—with measurable brand and business impacts.
Co-Lead | Strategic Positioning | Festival Branding: Graphics, Attire, Merchandise, Print & Digital Communications |
Executive Enrollment Presentations | Cross-Functional Collaboration with Research, Global Innovation, Technology and Product Teams
group experience—with measurable brand and business impacts.
Co-Lead | Strategic Positioning | Festival Branding: Graphics, Attire, Merchandise, Print & Digital Communications |
Executive Enrollment Presentations | Cross-Functional Collaboration with Research, Global Innovation, Technology and Product Teams
1 month post event 89% of MEfest attendees still felt the positive impact(s)